In its latest annual Ads Safety Report for 2025 Google has shared some eye opening numbers about its efforts to keep its advertising platform safe and trustworthy. The tech giant has taken strong steps to tackle harmful ads and fake accounts both in India and across the world.
Google’s Actions in India
In India Google suspended a massive 2.9 million ad accounts in 2025. These accounts were flagged for breaking Google’s rules such as promoting scams fake products or harmful content. On top of that Google removed 247.4 million ads that didn’t meet its standards. These ads could have been anything from misleading offers to outright dangerous content that could harm users.
Why is this a big deal? India is one of the largest online markets in the world with millions of people using the internet every day. Ads are everywhere—on websites, apps and search results. If fake or harmful ads slip through they can trick people into losing money or sharing personal information. By cracking down on these bad ads and accounts Google is working to make the internet safer for Indian users.
Global Efforts by Google
The numbers get even bigger when you look at Google’s global actions. Across the world Google suspended over 39.2 million advertiser accounts in 2025. That’s a huge number showing just how many people try to misuse the platform. On top of that Google removed 5.1 billion ads and restricted another 9.1 billion ads. “Restricted” means these ads were limited in some way like not being shown in certain countries or to certain audiences.
These global efforts highlight Google’s commitment to keeping its ad platform clean. With billions of ads running every day it’s no easy task to spot and stop the bad ones. Google uses a mix of advanced technology like artificial intelligence (AI) and human reviewers to catch these issues. The goal is to protect users from scams, fake products and harmful content while ensuring advertisers play by the rules.
Why Does This Matter?
You might wonder why Google puts so much effort into this. The answer is simple trust. People use Google every day to search for information shop online or explore new services. If they see ads that lie or try to scam them they might stop trusting Google. That’s bad for users, advertisers and Google itself. By removing harmful ads and fake accounts Google ensures the internet stays a safer place for everyone.
For advertisers this cleanup is also important. Honest businesses want their ads to stand out not get lost among scams or low quality content. When Google removes bad ads it creates a fairer space for legitimate advertisers to reach their customers.
How Does Google Do It?
Google’s process for catching bad ads is a mix of smart tech and human effort.
- Artificial Intelligence (AI): Google uses AI to scan billions of ads quickly. This tech can spot patterns like ads that use suspicious words or link to shady websites.
- Human Reviewers: While AI does a lot of the heavy lifting humans step in to check tricky cases. They make sure the right ads are flagged and removed.
- User Reports: Google also relies on users to report ads that seem off. If you see a sketchy ad you can flag it and Google will take a look.
- Constant Updates: Scammers are always finding new tricks so Google keeps updating its systems to stay one step ahead.
This combination helps Google tackle the huge volume of ads while keeping the platform safe.
Challenges and the Road Ahead
Even with all this effort Google faces challenges. Scammers are clever and keep finding new ways to sneak past the system. For example they might create ads that look real at first but lead to fake websites. As the internet grows so does the number of ads making it harder to catch every bad one.
In India the challenge is even bigger because of the country’s diverse languages and cultures. Scammers might target people in different regions with tailored ads making them harder to spot. Google is investing in local expertise and technology to address these issues but it’s an ongoing battle.
Google plans to keep improving its tools and policies. This includes better AI more training for reviewers and stronger partnerships with governments and organizations to fight online scams.
What Can Users Do?
As a user you can help keep the internet safe too.
- Be cautious: If an ad seems too good to be true it probably is. Don’t click on suspicious links.
- Report bad ads: If you see an ad that looks fake or harmful report it to Google.
- Stay informed: Learn about common online scams to protect yourself.
By staying alert you can help Google and other platforms keep the internet safe.
Final Thoughts
Google’s 2025 Ads Safety Report shows just how serious the company is about fighting harmful ads and fake accounts. In India suspending 2.9 million accounts and removing 247.4 million ads is a big step toward a safer online space. Globally the numbers are even more impressive with 39.2 million accounts suspended and 5.1 billion ads removed.
These efforts matter because they protect users support honest businesses and keep the internet trustworthy. While challenges remain Google’s mix of technology and human effort is making a difference. As users we can do our part by staying cautious and reporting bad ads. Together we can help make the internet a better place for everyone.