The Trump family’s involvement Crypto venture in World Liberty Financial a cryptocurrency company has sparked curiosity and debate. As the company raised over $550 million questions about politics, money and new financial technologies have come to the forefront. President Donald Trump and his sons Eric and Donald Jr. are closely tied to this venture which has drawn attention for its massive deals and potential conflicts of interest.
What is World Liberty Financial?
World Liberty Financial is a decentralized finance (DeFi) company that allows people to trade, lend and borrow digital assets like cryptocurrencies without banks or middlemen. It’s led by Chase Herro and Zak Folkman who are known in the crypto world along with the Trump family and their close associates the Witkoff family. The company has created a cryptocurrency token called $WLFI and a stablecoin called USD1 which is meant to hold a steady value tied to the U.S. dollar. According to reports the Trump family owns 60% of the company and is entitled to 75% of its revenue from token sales.
In just a short time World Liberty Financial has made waves. It raised over $550 million by selling its tokens to investors worldwide including big players like Justin Sun a Chinese crypto entrepreneur who bought $75 million worth of tokens and DWF Labs an Abu Dhabi based firm that invested $25 million. The company also announced a massive $2 billion deal with an Emirati investment fund backed by the UAE government. This deal uses World Liberty’s USD1 stablecoin to invest in Binance a major crypto exchange.
The Trump Family’s Role
President Donald Trump along with his sons Eric and Donald Jr. has been vocal about supporting World Liberty Financial. The company was launched in September 2024 with Trump announcing it as a way to promote cryptocurrency in the U.S. Eric and Don Jr. are actively involved in managing the venture and Eric even promoted the $2 billion UAE deal at a crypto conference in Dubai on May 1, 2025. The Trump family’s involvement is not just limited to this company—they are also tied to other crypto projects like the $TRUMP and $MELANIA meme coins and a bitcoin mining firm.
The family’s deep connection to World Liberty Financial has led to significant financial gains. Reports suggest they have earned nearly $1 billion from their crypto ventures with World Liberty being a major contributor. The company’s structure gives the Trumps a large share of the profits which has raised questions about whether their political influence is being used to boost their personal wealth.
Why Is This Raising Eyebrows?
The Trump family’s crypto venture has caught attention for several reasons and not all of them are positive. Here are the main concerns:
- Conflicts of Interest: With Donald Trump as President his family’s business dealings are under scrutiny. World Liberty Financial’s partnerships with foreign governments like the UAE and Pakistan have sparked worries about whether these deals could influence U.S. foreign policy. For example the $2 billion UAE deal and an agreement to advise Pakistan’s government on crypto have led critics to question if the Trumps are prioritizing personal profit over national interests. Senator Richard Blumenthal called the company’s response to his inquiries “seriously inadequate” highlighting concerns about transparency.
- Lack of Regulation: Cryptocurrency is a loosely regulated industry and Trump has pushed for fewer rules. In January 2025 he issued an executive order to reduce federal oversight of digital assets which could benefit World Liberty Financial. Critics argue this creates a conflict because the Trumps stand to profit from policies they are influencing. Some lawmakers even blocked a crypto bill called the GENIUS Act, fearing it would favor the Trump family’s ventures.
- Foreign Investments: The involvement of foreign investors and governments in World Liberty Financial is a red flag for some. The UAE’s state backed fund, MGX and investors like Justin Sun, who has faced SEC lawsuits raise concerns about foreign influence. Critics worry that foreign powers could use these investments to gain favor with the Trump administration.
- Transparency Issues: World Liberty Financial’s operations are not fully clear. The company has been criticized for not sharing enough details about its deals or how it uses its funds. A New York Times report claimed the company solicited secret payments from other crypto startups for cross-promotion which adds to the mystery surrounding its practices.
The Bigger Picture
The Trump family’s dive into crypto reflects a broader trend of politicians and public figures entering the world of digital finance. Cryptocurrency is seen as a new frontier offering opportunities for wealth but also risks like fraud and money laundering. The Trumps involvement highlights the blurry line between politics and business especially when a sitting presidents family is tied to a controversial industry.
Supporters of the Trumps argue that Eric and Don Jr. have always been businessmen and their crypto ventures are just an extension of their careers. They say World Liberty Financial is a legitimate effort to innovate in finance and that the family’s success shows their business savvy. However critics see it as a dangerous mix of power and profit with the potential to undermine trust in government.
What’s Next?
As World Liberty Financial grows so does the scrutiny. Lawmakers especially Democrats are pushing for stricter rules to prevent elected officials and their families from profiting off crypto while in office. Senators like Jeff Merkley and Elizabeth Warren are proposing laws to address these conflicts. Meanwhile investigations into the companys dealings are popping up across Capitol Hill with demands for financial records and more transparency.
The Trump family shows no signs of slowing down. Eric Trump has hinted at more projects including new skyscrapers and crypto ventures in the Middle East. As they expand their empire the debate over their role in crypto will likely intensify raising questions about how much influence a president’s family should have in emerging industries.
Conclusion
World Liberty Financial is more than just a crypto company it’s a symbol of the complex relationship between politics, power and money. The Trump family’s control of the venture their massive profits and their ties to foreign investors have sparked concerns about ethics and national security. While some see their success as proof of their business skills others worry it’s a step toward corruption. As the crypto world evolves the spotlight on the Trumps will only get brighter and the world will be watching to see how they navigate this controversial venture.